Overview
In a group of 6, we created a (virtual) digital company along with its business plan explaining its business model, the reasons for why it is innovative, and a concrete marketing strategy to maximize the adoption of a product/service of our choice (the product/service has to be realistic). The project’s objective is to apply and demonstrate our understanding of the topics covered in class and generate a credible digital strategy in the context of a startup.
We created a company called LAB, a marketplace and social media platform focusing on high-end sportswear fashion.
LAB enables the sale of sportswear from collectibles, specific designer collaborations, products with cultural value, and high-end brand products. Driven by technology and the latest trends, the platform has also included sport and fashion-related NFTs as part of the products.