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Overview
First report context
In a group of 6, we work as Digital Marketing Officers in an SME (which we chose Typology in this case). Our first task is to prepare a comprehensive report for the owner:
- Identify and list the digital communication activities of the company.
- Describe all visible digital marketing efforts on platforms and channels.
- Evaluate digital presence/traces on both quantitative/qualitative levels.
- Evaluate tone of voice, types of content, and general coherence.
- Collect insights on performance.
- Provide a global evaluation of the company’s digital marketing strategy.
Second report context
Our first report on the Digital Marketing Strategy was well-received by the Top management.
Now, they’re interested in this strategy, where AI Tools and functionalities could help improve automation, targeting, performance, and analysis.
So we designed 3 “cases” where AI techs can be used to reinforce Digital marketing actions and add value to data collection.
Our report includes:
- The AI tech used.
- What it does (How it works…).
- How it improves Digital marketing actions.
- Show examples of existing actions performed by this technology in other companies.